About
Where Strategy
Meets the
Soul of Design
With over 5 years of experience spanning Product, UI/UX, and Branding, I specialize in transforming complex business goals into cohesive, high-impact brand systems.
I currently lead the creative evolution at Plansight within the US InsurTech market, where I've architected a centralized "Brand Space" to ensure visual governance at scale.
01
Branding & Archetypes
The psychology behind high-end identity and visual authority — built across BI, Real Estate, Crypto-gaming, and Mental Health sectors.
02
AI-Native Creation
Integrating generative technology as a primary execution layer — compressing the Design → Build → Ship cycle with agentic workflows.
03
Human-Centered at Heart
From Indigenous community UX to enterprise brand identity — designing experiences that feel effortless, inclusive, and deeply meaningful.
5+
Years of Experience
